Introduction
Demi Howell is a creative force in the beauty industry, with over 25 years of expertise in hair artistry, makeup, and wardrobe styling. A Huntsville, Alabama native, Demi has built a career that reflects resilience, innovation, and a desire to inspire others. Featured in Forbes, Womenpreneur, Geaux Queen, U.S. Reporter, Kivo Daily, and ATL Wire, Demi Howell is a beacon for aspiring entrepreneurs and beauty professionals alike.
The Birth of Demi Howell & Co: A Modern Luxury Brand
At the core of Demi’s entrepreneurial success is Demi Howell & Co, a modern luxury brand that blends artistic vision with business strategy. This company is more than just a beauty empire; it’s a platform for personal and professional growth. Demi Howell & Co offers a variety of services designed to elevate brands and individuals:
• The Idea Incubator: A creative space where entrepreneurs can refine and execute their visions. Whether it’s developing marketing strategies or launching a product, Demi helps business owners bring their concepts to life with creativity and precision.
• The Style Suite: Here, personal style and beauty are reimagined. Demi offers consultations that focus on individuality and confidence, tailoring hair, makeup, and wardrobe advice to enhance each client’s unique look.
•Reputation Rescue: A service dedicated to managing and turning around PR crises, allowing businesses to transform challenges into growth opportunities.
Personalized Virtual Consultations
Through virtual consultations, Demi Howell & Co allows clients worldwide to access Demi’s expertise in beauty, makeup, and styling. These sessions are more than just consultations—they are luxury experiences tailored to each client, celebrating their individuality and providing expert guidance in refining their personal style.
Demi Howell Beauty: A Brand of Diversity and Resilience
Demi Howell Beauty (formerly Demiere Cosmetics) is at the heart of Demi’s beauty empire. Known for championing diversity and individuality, the brand tells a story of resilience. After facing a trademark issue that nearly shut down the company, Demi turned adversity into an opportunity for reinvention. Now, the brand is set for a major relaunch.
Some of Demi Howell Beauty’s most celebrated products include the:
• Best-selling concealers, known for their flawless, long-lasting coverage.
• “Girl Bye” lip gloss, a bold and sassy product that exudes confidence.
The brand’s philosophy embraces maximalist minimalism, a concept that enhances natural beauty with minimal effort, creating looks that are striking yet effortless.
A Movement of Inclusivity and Self-Expression
Demi Howell Beauty is more than just a collection of products—it’s a movement. The brand celebrates self-expression, inclusivity, and the transformative power of beauty. The upcoming relaunch is highly anticipated, with plans to introduce new, inclusive products that meet the diverse needs of today’s beauty consumers.
Career Highlights: Recognition and Achievements
Demi Howell’s career is marked by numerous awards and achievements, solidifying her status as a beauty industry leader. Some of her key accomplishments include:
• Top 50 Better Business Practice Award from American Salon.
• Earning third place nationally and internationally in the Style Stars competition, showcasing her talent as a master stylist.
• Her salon being named the top salon in the USA by Ambermag and Mizani.
In 2011, Demi Howell Beauty reached a significant milestone as the official cosmetics brand for BET’s 106th & Park, one of the most popular TV shows in the U.S. The brand’s role as a sponsor for a rooftop day party during the BET Awards further established its influence in the beauty world.
The WISER Process: A Holistic Approach to Success
Beyond her beauty ventures, Demi Howell is also known for her personal journey from hustle culture to a more balanced lifestyle. After years of chasing success at the expense of her well-being, she developed the WISER process, a framework designed to help entrepreneurs achieve their goals without sacrificing inner peace. WISER stands for:
• What/Why/Who
• Integration
• Scaling back
• Extraction
• Resume
This process emphasizes a balanced approach to professional and personal growth, encouraging individuals to pursue success with mindfulness and intention.
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